As the Email Campaign Manager at Assurant youâll have the opportunity to lead and manage basic and more complex email campaign implementations and create high standards for email marketing across Assurantâs different business lines and countries (LATAM, UK, Europe, etc.). Therefore, not only will you be hands-on in the tool (ExactTarget), but youâll have the opportunity to advocate and sale through its capabilities. If you are an ExactTarget expert with of APIs and AMPscript knowledge we want to hear from you!
Creating and implementing basic to complex level email campaigns
Project and campaign management of all email programs
Maintain the whole platform for the enterprise
Provide reporting to satisfy internal team requirements e.g. setting up stand alone and automated reports and placing on FTP, integration with enterprise reporting tools e.g. Google Analytics
Handling data to satisfy current needs and explore future data integration points.
5+ years of project and campaign management experience, ideally with an interactive agency
Bachelor Degree or higher in Computer Science, Marketing/Advertising or related subjects.
Familiar with Adobe Photoshop, Adobe Dreamweaver and with project management tools e.g. Jira, Basecamp etc. and using QA tools e.g. Return Path, Litmus etc. is a plus.
Solid understanding of Exact Target ESP and industry best practices related to email development, execution and deployment including experience with handling enterprise level ESP accounts including and not limited to set up (IP warming, APIs, DEs, business units, users etc.), enterprise reply management, acquisition, landing pages and marketing initiatives.
Solid understanding of the full email process and comfortable working under pressure within time constraints.
Comfortable managing all aspects of a project: interaction with multiple departments, timeline development, campaign briefs, resource planning, meeting schedules etc.
Experience with quality assurance (QA) protocols and ownership of QA testing and signoff for all email deliverables.
Adapt to the constantly evolving digital landscape and any related business needs.
This position sits at our Midtown Atlanta office located @ 1447 Peachtree St, Atlanta, GA 30309